{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"PerfectTed’s £30m Brand Building Secrets Revealed in 46 Minutes","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e24e035e\"></iframe>","width":"100%","height":180,"duration":2830,"description":"how to build a £30m brand in 3 years…\nyou have to think differently\n…to build £30m brand in 3 year\nyou must ignore Stephen Bartlett’s advice\n…to build a £30 million brand in 3 years\nBartlett says go after RedBull\nCreate an enemy.\nDavid vs. Goliath\nStand against something.\nTeddie disagrees.\nPerfectTed don’t go after Red Bull\nPerfectTed are contrarian and unique without slagging off competitors\nTeddie’s built Big Green Monster fuelled by matcha, grit and good vibes\nTotal honour to sit with Teddie at Bread & Jam couple weeks ago\nSOOO much fucking FIREEEEE in this BRO!!!\nthe episode:\n£30m Brand Building Secrets Revealed in 46 Minutes - PerfectTed founder\nON THE MENU:\nWhy Fast Growth is NOT clean. Embrace messy. Messy = Growth.\nWhy business a series of missiles pointed at your head every single day. Embrace pain.\nWhy Founders MUST be agile and persistent to the point of annoyance…”try literally everything and something will stick”\nREMEMBER: Grocery Sales doesn’t happen from behind a computer screen… founders get in the Tesco basement now\nYou may have the best marketing in the world… but if you don’t spend 99.9% of your time in the basement of Tesco stores you’ll fail\nCustomer Feedback Inversion Rule: why did you NOT pick up our product > why you did pick up our product\nThe Subtle Art of Self Belief: Never underestimate the power of YOU\nWhy you need a big bold vision BUT you must tailor your pitch to each individual retailer\nJapanese Hidden Business Wisdom: why every team member should shake every person who ever walks into the office\nWhy indies are waste of time for small brands… “back yourself and go for the big retailer from the jump”\nEating the frog + never bury your head in the sand about people problems…”you’ll do more damage to your business doing nothing”\nThe Aldi Allergy: Why PerfecTed will never incentivise their sales team on commission\nPerfectTed LinkedIn Strategy: Why Employee Generated Content (EGC) = MILLIONS of FREE impressions a month\nThe RedBull...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}