{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders","title":"Aimée Lapic, CEO, Hanna Andersson – Growing Up and Showing Up: How rewarding customer loyalty has helped this children's clothing brand stand the test of time ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2640206\"></iframe>","width":"100%","height":180,"duration":1624,"description":"Summary: \nSince the 1980s, beloved children's clothing brand Hanna Andersson has been delivery quality and durability to happy customers. \n \nNow, Aimée Lapic leads the company as CEO and is using her deep experience in apparel, retail, and omnichannel marketing to turn the legacy brand into a digital powerhouse. Today, they're building on their long-standing strengths with innovative products and services designed to give families even more reason to return to Hanna generation after generation.\n \nAimée joins us to share the strategies, both old and new, that have helped Hanna Andersson nurture decades of dedicated customers, and to explain how every decision connects back to the brand's mission of championing childhood. \n \nHighlights:\nHanna Andersson's evolution over four decades (3:27)\nWhat opportunity did Aimée see at Hanna? (5:01)\nHanna's brand mission to champion childhood (7:12)\nWhy committing to quality earns customer loyalty (9:07)\nInnovations at Hanna Andersson (13:03)\nIntroducing new fabrics, prints, and styles (15:00)\nTurning customers into brand ambassadors (22:32)\nCommunity connection (23:26)\nCollaborations and partnerships (25:18)\nUp next at Hanna Andersson (27:11)\n \nLinks:\nAimée Lapic LinkedIn\nHanna Andersson LinkedIn\nHanna Andersson Website\nICR LinkedIn\nICR Twitter\nICR Website\n\nFeedback:\nIf you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.","thumbnail_url":"https://img.transistorcdn.com/VPbFZOgoHk78hrWlplrfMSrQROUNxI8jcZ2Gv-hyKm4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYmFh/NWFlNGJjY2Y0NGFk/YmM2NWJiMTI4NmVh/OWQ4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}