{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Inventory","title":"How brand strategy differs for OEMs in a distributed sales environment","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2765fdc\"></iframe>","width":"100%","height":180,"duration":988,"description":"For OEMs selling through independent dealers, brand control isn’t as simple as direct-to-consumer businesses. The challenge? Ensuring brand consistency while navigating a fragmented sales network.\nIn this episode, Joe Mills talks with Danielle Falconer, Senior Vice President at Element Three, about the nuances of brand strategy in a distributed sales environment. They explore the delicate balance between empowering dealers and maintaining brand integrity, plus what OEMs can do to strengthen their market presence.\n\nYou’ll learn:Why OEMs and dealers must treat branding as a shared responsibilityHow to equip dealers with the right tools to strengthen customer relationshipsThe key to balancing product innovation with brand longevity\nThings to listen for:(01:12) Introduction of Danielle Falconer and Topic of Discussion(01:39) Explanation of the B2B2X Business Model(02:50) Unique Challenges in Managing a Three-Way Brand Relationship(05:05) Common Challenges Faced by Dealers in Brand Management(06:09) Evaluating an OEM's Brand Management(08:44) The Importance of Investment in Brand and Product Innovation","thumbnail_url":"https://img.transistorcdn.com/3Kt__9BMCc2UyP_UcDwiIQcNw5hw6oXm427EV3vhycc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTEy/MWM3OWNhYTZhYzIz/ZGRjNzg0NTdkZjVj/ZDA0Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}