{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Undisputed Authority","title":"Marty Neumeier","html":"","width":"100%","height":180,"duration":2707,"description":"Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.\n\nBut before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.\n\nAnd yet, launching the magazine was the best business decision that Marty ever made.\nGet the 10 Patterns of Disruptive Wisdom\n\nThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.\nGet the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe\nChapters:\n[00:00] Intro\n[01:11] Chapter 1 - Where The Money Is\n[10:10] Chapter 2 - Not Specialised Enough\n[26:30] Chapter 3 - Critique\nResources:\nWebsite: https://www.martyneumeier.com/\nBooks mentioned: The Brand Gap, Zag, Brand A-Z\nLinkedIn: Marty Neumeier\nSources used in the episode:\nThe Creative Shit Show\nThe Futur with Chris Do\nBrand Design Masters with Philip VanDusen\nEveryone Hates Marketers with Louis Grenier\nBehind The Brand \nThe Sleeping Barber Marketing Podcast\nThe 2pt5\nJust a Chat With\nAbout Liam Curley\n\nLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.\nWork with Liam: liamcurley.co.uk\nLinkedIn: linkedin.com/liamcurley33","thumbnail_url":"https://img.transistorcdn.com/1Ti6X_c_KLo11wvvMUt5u6BE9EnaiF62Xym0IHCOAcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTE4/YmRmYTY0Nzg0NjQy/YjgzNGU4ZjIxZGE1/MTM3ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}