{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Undisputed Authority","title":"Marty Neumeier","html":"","width":"100%","height":180,"duration":2707,"description":"Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.And yet, launching the magazine was the best business decision that Marty ever made.Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeChapters:[00:00] Intro[01:11] Chapter 1 - Where The Money Is[10:10] Chapter 2 - Not Specialised Enough[26:30] Chapter 3 - CritiqueResources:Website: https://www.martyneumeier.com/Books mentioned: The Brand Gap, Zag, Brand A-ZLinkedIn: Marty NeumeierSources used in the episode:The Creative Shit ShowThe Futur with Chris DoBrand Design Masters with Philip VanDusenEveryone Hates Marketers with Louis GrenierBehind The Brand The Sleeping Barber Marketing PodcastThe 2pt5Just a Chat WithAbout Liam CurleyLiam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.Work with Liam: liamcurley.co.ukLinkedIn: linkedin.com/liamcurley33","thumbnail_url":"https://img.transistorcdn.com/1Ti6X_c_KLo11wvvMUt5u6BE9EnaiF62Xym0IHCOAcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTE4/YmRmYTY0Nzg0NjQy/YjgzNGU4ZjIxZGE1/MTM3ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}