{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fountain City Founders","title":"Sleep-Deprived but Determined: Lindsay DeOliveira on Safety, Storytelling, & Soothe Beginnings","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e28266b1\"></iframe>","width":"100%","height":180,"duration":3467,"description":"Most people don’t launch a company with a sketch in Microsoft Paint. But that’s exactly how Lindsay deOliveira started Soothe Beginnings—a baby brand built around safety, sustainability, and solving a real problem for new parents.In this episode, Lindsay shares how postpartum struggles, sleepless nights, and frustration with existing pacifiers led her to design a better one from scratch. We talk about her experience with Startup Columbus, raising money through Kickstarter, pitching her idea on a business reality show, and finding a factory that could bring her vision to life.If you've ever wondered how a parent becomes a product founder, or what it really takes to build something from the ground up, this episode is for you.","thumbnail_url":"https://img.transistorcdn.com/cYgIbMrI6-8-lQ9iRq5r_nqqSs2injtqY-q0YWAwWIk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZGQ2/ZTMzMzk1OWIyOTg0/MjEyOTM3NGQ5M2Uy/NWEyNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}