{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Craft with May Globus","title":"ep 063: The Craft x Herschel Supply with Jamie & Lyndon Cormack","html":"","width":"100%","height":180,"duration":4648,"description":"[SPECIAL EDITION] I loved this conversation. Our second The Craft live podcast recording in partnership with Herschel Supply drops today, this time with Jamie & Lyndon Cormack, the brother cofounders of Herschel Supply Co. \r\n\r\nIn 1906, their great grandparents—through a homestead program—moved across the Atlantic from Scotland to Canada. They landed on the east coast and made their way across the country, settling on property just outside the little hamlet of Herschel, Saskatchewan. It was here where their father grew up and married his high school sweetheart, their mother. \r\n\r\nThey grew up mainly in Calgary, Alberta but spent time running free outdoors in Herschel during visits to their grandparents . Team sports and being active were major parts of their upbringing, so it was no surprise they found themselves in sales within the action sports industry as adults —Jamie at KT Sports and Lyndon at Vans. From a young age, both were passionate about design, art, music & culture, something that has only grown stronger since then. \r\n\r\nIn 2009, they identified a gap in the market for stylish, functional, design-forward bags and founded Herschel Supply. They left their full-time jobs in 2011 to focus solely on building the company—now a widely known, successful brand across the world. \r\n\r\nIn this conversation, we explore:\r\n\r\n- Where they grew up and what they were like as kids\r\n- Things they’ve learned about being better leaders & business minds from their CEO Jon Hoerauf\r\n- The importance of curiosity, passion and asking yourself ‘why not?’\r\n- The art & science of entrepreneurship\r\n- Staying relevant & progressive in a fast-moving world and breaking your own rules\r\n- If curation is innate or something that can be learned\r\n- Why they’re passionate about supporting creatives & emerging artists\r\n- Questioning the status quo\r\n- How they teach their kids to navigate the world and their futures\r\n- What they’d say to their team throughout the years and to the team...","thumbnail_url":"https://img.transistorcdn.com/8tu7hXSm3PFXYi4Py1buMVA-8SkFhDmkfS_Zn30YrGY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE3Nzc2LzE2MTEz/NDAyNDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}