{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"SE4 EP35: AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2992e19\"></iframe>","width":"100%","height":180,"duration":1430,"description":"On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.\n\nWith Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives\n\nWith Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.\n\nThe Facebook Advertising Platform as evolved to a product/market fit testing platform at scale.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}