{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling business author","html":"","width":"100%","height":180,"duration":2771,"description":"Inspiration is everywhere -- if you're paying attention.\n\nToday we’re resharing a slightly modified version of an episode I used to help pilot How Stories Happen, back inside my old show called Unthinkable. (You’ll hear me reference the “miniseries,” which is what I used to craft this show and test various elements.)\n\n In this episode, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the show -- and we learn the two psychological concepts we can embrace to craft more memorable work. \n\nJay and I also discuss how to collect and develop stories regularly, anywhere you go, and hwo to design them so they arrive at the insight that most closely matches your current teachings, premise, and IP.\n\nJay’s latest book is The Time to Win: How to Exceed Your Customers’ Need for Speed. He's a globally touring keynote speaker, brand advisor to some of the world’s most legendary companies, and a marketing and customer experience thought leader. Jay is among the more process-driven storytellers in the world, and he takes us inside that approach in this episode in a refreshingly transparent way.\n\nConnect with Jay Baer on his website, Instagram, and Linkedin\n\nGrab a copy of any of his bestselling books.\n\n***\n\nIMPROVE YOUR SPEAKING + STORYTELLING: \n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nWork with me one-on-one: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nCONNECT:\n\nFollow me on LinkedIn, Instagram, or Bluesky\n\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\n***\n\nABOUT ME:\n\nI help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.\n\nWith my clients, I help clarify + differentiate their message, craft their thinking...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}