{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brands, Beats & Bytes","title":"Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2ae5134\"></iframe>","width":"100%","height":180,"duration":5899,"description":"Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler\nBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   \nA true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. \n\nHere are a few key takeaways from the episode:\nLet's talk about Detroit\nPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) \nStories of Innovation and Expert Branding of Challenger Brands\nChris Rock; From the Slap to Netflix Special\nTicketmaster; Are they really the bad guy? \n \nNOTES:\nThe Pepsi Challenge\nBook: The Other Guy Blinked\n\nShow Partner: Specificity\nLearn More About Specificity \n\nStay Up-To-Date on All Things Brands, Beats, & Bytes on Social\nInstagram | Twitter","thumbnail_url":"https://img.transistorcdn.com/nbRKSstGZOdejpx0vdj1mp_-UB7jTI-_nrRX-d0oYSs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}