{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brands, Beats & Bytes","title":"Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2ae5134\"></iframe>","width":"100%","height":180,"duration":5899,"description":"Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard HandlerBrand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. Here are a few key takeaways from the episode:Let's talk about DetroitPut It In a Contract Before You Put an Artist in the Sky (or with any commitment) Stories of Innovation and Expert Branding of Challenger BrandsChris Rock; From the Slap to Netflix SpecialTicketmaster; Are they really the bad guy?  NOTES:The Pepsi ChallengeBook: The Other Guy BlinkedShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter","thumbnail_url":"https://img.transistorcdn.com/nbRKSstGZOdejpx0vdj1mp_-UB7jTI-_nrRX-d0oYSs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}