{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"How and When To Build Beta Testers For Your B2B SaaS","html":"","width":"100%","height":180,"duration":215,"description":"Founders often talk about \"beta' as a concept anywhere from their product to users.  I want to share with you what I've found that works (and doesn't work) when it comes to the concept of \"beta\" strategies related to your B2B SaaS.\nHow to launch a profitable B2B SaaS business for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk about the beta concept, and I'm doing air quotes since you can't see me now. People talk about having beta version of their product using beta testers and users for their product. Bunch of different concepts, and I wanna talk to you about. What I think works here and what I think doesn't work.\nNumber one, I don't love the concept of a quote beta version of your product, especially if you haven't launched it. A lot of people talk about that in the very early stages. They try to find a handful of folks to test it with. I, I say skip, although that that just adds, in my opinion, unnecessary time to the process.\nJust launch your product to whomever's, willing to use it. And those can become your, your first wave of users, beta users, if you wanna refer to them as such. But anybody can sign up. I think that saves time and gets you feedback a lot faster. I think the whole process is more effective if you approach it in that way.\nNow, what I think does make sense is after you have a wave of users and you have verified again that you can turn prospects into users and then users into paying customers, once you've validated the fact that you have essentially a funnel or a process for that, That's a big checkbox. Once you've done that, you want to engage with them a bit deeper.\nAnd potentially a subset of them to engage a bit deeper, to learn more about the direction in which your product should go. What problems should your product be solving beyond what it does currently? That way you can continue to make it better so folks are continually getting more value out of it, and that...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}