{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive","html":"","width":"100%","height":180,"duration":3230,"description":"How do some companies stay on the top while others go out of business?\nThe answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.\nIn this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.\nTopics covered \nWhy most companies fail to stay relevant in today’s world\nWhat happens when you stay focused on your competitors\nHow disruptors put major companies out of business\nThe reason why your business should stay in startup mode\nWhy companies who stay ahead tend to have a diverse team\nHow to convince risk-averse leadership to change things\nWhy word of mouth drives the marketing world today\nHow to become a purpose-driven business with authenticity\nResources mentioned\nMetaforce: Allen Adamson’s consulting firm\nShift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World\nRadical Candor: Be a Kick-Ass Boss Without Losing Your Humanity\nThe Founder’s Mentality: How to Overcome the Predictable Crises of Growth\nAllen Adamson on Forbes\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}