{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2e292a2\"></iframe>","width":"100%","height":180,"duration":1374,"description":"“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.HighlightsOne-truth positioning (cut the bloat, earn attention)Rev-share done right: incentives, pitfalls, guardrailsFrom “free advice” to formalized valuePaid media with a pulse: people at the centerEnergyOS: progress from what’s within reach - ship dailyGuest links• Website: https://doublezebra.com/• LinkedIn: https://www.linkedin.com/in/marketingaaron/• Email: aaron@doublezebra.comWork with Adam👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}