{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Naavik Gaming Podcast","title":" Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e2ea7508\"></iframe>","width":"100%","height":180,"duration":3102,"description":"Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits – the largest of which is Mob Control, which surpassed the $200M revenue barrier and is still climbing.\nIn order to learn the full story of Mob Control, host Aaron Bush flew to Barcelona, Spain to meet with Miguel Santirso, a General Manager at Voodoo whose internal studio, Mambo Studio, has masterminded the game’s ascent. We discuss Voodoo’s unique culture, the origin story of Mob Control, and the key decisions that led to the game’s success. We also touch on what’s next for Mob Control and how the team is managing the next hit on its hands, Block Jam.\nThis is a case study in mobile gaming excellence you certainly won’t want to miss.\nIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.\nWho’s On:\nGuest - Miguel Santirso: https://www.linkedin.com/in/miguelsantirso/ \nHost - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/\nWatch the episode: YouTube Channel\nFor more episodes and details: Podcast Website\nFree newsletter: Naavik Digest\nFollow us: Twitter | LinkedIn | Website\nSound design by Gavin Mc Cabe.","thumbnail_url":"https://img.transistorcdn.com/I6fElHVztPSpIDUYjOOJIkFaMWeOFfzmuK4Zvdw4g2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWVl/NmFiNWZkNTg2NDJh/ODQ0NjIzNmRiMDdl/YjJjOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}