{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The WP Minute+","title":"Get Better At Email Marketing in 2025","html":"","width":"100%","height":180,"duration":3356,"description":"I recently sat down with Jason Resnick, founder of NurtureKit.co, to explore the changing landscape of email marketing as we head into 2024. The timing couldn't be better - with major shifts happening at Gmail, Yahoo, and Apple, WordPress professionals need to understand how these changes impact their email strategies.\nJason shared fascinating insights about how email platforms are pushing us toward more authentic engagement. Gone are the days of simple broadcast newsletters. Success now depends on creating genuine two-way conversations with subscribers and adapting to new authentication requirements. For WordPress professionals managing client relationships or running product businesses, these changes are particularly relevant.\nThis episode dives deep into practical strategies for improving deliverability and engagement, including innovative approaches like incorporating audio messages in email sequences. Whether you're running an agency, selling WordPress products, or building a community, you'll find actionable advice to make your email marketing more effective in today's evolving landscape.\nKey Takeaways for WordPress Professionals:\nEmail remains the highest-converting marketing channel\nFocus on creating genuine conversations with subscribers, not just broadcasting\nMajor email providers now require stricter authentication and engagement metrics\nList maintenance and segmentation are crucial for deliverability\nConsider incorporating audio elements to build trust and engagement\nImportant URLs:\nNurtureKit.co - Email marketing consultancy\nyoutube.com/nurturekit - Educational content\nrezzz.com - Jason's website","thumbnail_url":"https://img.transistorcdn.com/Sc_eJunw7xigqxjwbAQZm4WVha2xRuUoFYgmWEEXnaU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODUy/NDIxOTQzZmFmNDk3/ZDk4ZGUzZTQ3NzA3/NTk5MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}