{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"What Actually Works in Growth | Ep. 47 w/ Jesse Resnick + Walter Shock (Ei Digital)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e30f379d\"></iframe>","width":"100%","height":180,"duration":1548,"description":"Most marketing teams are still trapped in a fake war: brand vs. performance. Jesse Resnick and Walter Shock (Co-Founders of Ei Digital) argue that’s the wrong fight, and that attribution is basically a magician: great at misdirection, terrible at telling the truth.In this episode, we break down what actually compounds in 2026: building end-to-end systems that connect creative, targeting, measurement, and learning...so your funnel doesn’t just “perform”…it improves.In this episode, we cover:Why treating performance like “just a numbers game” is a fool’s errand (the art + science have to work together)The real modern flywheel: data → creative insights → more creative → better algorithmic matchingWhy last-click attribution keeps steering budgets wrong (and why Google often “gets credit” it didn’t earn)A real-world test: turning off brand keywords (yes, even with a massive brand) and what actually changedHow to use Meta as a real-time learning lab with a Minimum Viable Campaign (MVC) instead of “focus group theater”The leadership move most teams skip: second-order metrics (because lower-funnel reality can invalidate upper-funnel “wins”)Connect with Jesse, Walter, and Ei DigitalEi Digital: https://eidigital.com/Jesse Resnick (LinkedIn): https://www.linkedin.com/in/jesseresnick/Walter Shock (LinkedIn): https://www.linkedin.com/in/walter-shock-40486119/Want help building leadership + growth systems that actually hold up in the real world?Book a Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}