{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Accounting Answers Podcast","title":"Accountants – the Power of Interviewing Your Clients","html":"","width":"100%","height":180,"duration":562,"description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Best Practice in Accounting\" show, going live every Thursday. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.\n\nEpisode 9. In today's interview, \"Accountants - the Power of Interviewing Your Clients.\"\n\nMartin Bissett shares examples of how accountants can ask more and better questions to gently but effectively interview your clients to collect success stories about the impact they make. Hear a specific example of the onboarding process for new clients and why it's such a rich area to glean great stories from. \n\nAction - Pledge to find out more from your clients about what's really working for them, what's really making a difference and how you can help them more. \n\n-----------------------\n\nIn this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.\n\nIt's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and...","thumbnail_url":"https://img.transistorcdn.com/XrZ2P9El52IADik8EmdA3U-oiL4JYr7f9qNn_P6r04A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODA3/M2I3NzQ0ODkzNThm/YjdmZDRlYWU3N2I2/MDRkMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}