{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Embracing AI & Experimentation In Content Creation With Forrester's Phyllis Davidson","html":"","width":"100%","height":180,"duration":1450,"description":"When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. \n\nExperimentation is the key word here; without it, the tune of content and campaigns can quickly fall flat. According to Phyllis, experimenting with content personalization is critical to improving the customer experience. During their conversation on the show floor at the B2B Marketing Exchange in Scottsdale, co-host Kelly Lindenau and Phyllis dive into all things content strategy and operations, including: \nThe impact of generative AI on B2B strategies; \nWhy content intelligence is the next step beyond content measurement; \nThe role data plays in content intelligence, serving as the foundation for insights and actionable recommendations; \nThe importance of understanding audience needs and preferences to create effective content; and\nSo much more!\nTune in now to get all the tips and tricks you need to take your content strategy to the next level!\n\nRELATED LINKS: \nLearn more about Phyllis Davidson here.\nRead up on the latest trends in content from Forrester here and here.\nGet all the information you need about our new event, B2BMX East, here;\nRegister for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and\nFollow us on LinkedIn and X.","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}