{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Junkies Podcast","title":"Why Warehouse Automation Fails Without the Workers with Tanner Green of Ox","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e323b15f\"></iframe>","width":"100%","height":180,"duration":2219,"description":"Billions are pouring into warehouse robotics. So why do so many automation projects fall short? The answer starts with the people working the floor.\n\nIn this entrepreneur interview, Tanner Green, co-founder and CEO of Ox, a Bentonville-based warehouse AI platform serving billion-dollar enterprises, shares how a wearable headset startup evolved into a warehouse operating system and digital twin platform. He also explains why early investors bet on founders rather than ideas, and what he's learned leading a team with zero turnover. \nWhether you're building in physical AI or just getting your first idea off the ground, this founder story is a case study in growing with your customers instead of clinging to your first idea.\n\nWhat you'll learn:\nWhy frontline workers make or break warehouse automation\nEvolving from AR headsets to a warehouse operating system\nWhat a digital twin is, and why it beats a dashboard\nWhy \"dark warehouses\" are still decades away\nHow enterprise customers actually find startups\nRaising early capital from friends, family, and angels\nWhy fundraising announcements are the wrong scoreboard\nFirst steps for anyone with a business idea\n\n⏱️Chapters\n0:25 Meet Tanner Green of Ox \n1:21 From startup bootcamp at 14 to co-founder \n4:21 From AR headsets to a warehouse operating system \n6:40 A million open warehouse jobs \n8:21 Building for frontline operators \n10:20 Robotics funding vs. real-world adoption \n13:22 How enterprise customers find Ox \n16:02 Leadership lessons from two years as CEO \n20:01 Raising capital: investors bet on you \n24:11 Why we over-celebrate fundraising \n26:04 How to start: write it down \n27:13 What is a digital twin? \n30:06 Ox's next 3–5 years: orchestrating robotics \n33:00 Advice to his 14-year-old self\n—\nAbout Tanner Green: \nTanner is co-founder and CEO of Ox (formerly Oculogx), which builds human-centered AI and warehouse automation software for enterprise supply chains. \n\n🔗https://getox.com/\n...","thumbnail_url":"https://img.transistorcdn.com/VIqyFnVoemaY16I1CQ_9OtsZkjBwg6MwfUeTfBb7LPw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTg0/ODVhOTk1ZmFiOTQ2/MWM3YTk4MTcxOTg3/NmY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}