{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Flywheel","title":" The 2026 B2B Outreach Playbook: How to Succeed in a World of AI Noise","html":"","width":"100%","height":180,"duration":3776,"description":"Is your cold outreach hitting a wall? You're not alone. In this episode, Michael Maximoff of Belkins reveals the hard data: B2B outreach reply rates have plummeted from 10% to a painful 1-2%. We unpack the real reasons why AI and cheap tools have made the old playbook obsolete, and what your go-to-market team MUST do to succeed in 2026.In this deep-dive conversation, Michael Maximoff, co-founder of one of the world's top outbound agencies, shares insights from millions of emails sent every month. We move beyond the hype to deliver a masterclass in modern B2B marketing. You'll learn why \"generating leads while you sleep\" is a myth and how to build a sustainable revenue engine through strategic brand building and data-driven validation.We also break down the \"Upside-Down Funnel,\" a game-changing framework for using outreach as a market research tool to validate your messaging before you spend your budget. Michael shares a controversial take on why 80% of companies should move their SDRs from Sales to Marketing to fix a broken process and stop burning leads. If you feel like you're grinding with no results, this episode is the reality check you need.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -about our guest:Michael Maximoff is the co-founder of Belkins, a leading B2B appointment-setting agency that has helped over 1,000 clients scale their revenue. He is an expert in go-to-market strategy, cold outreach, and building modern revenue teams.► Follow Michael on LinkedIn:   / michael-maximoff  ► Check out Belkins: https://belkins.io/- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - connect with us:► Need help with your B2B marketing? Visit our website: https://foursets.com/► Follow Nick Rybak on LinkedIn:   / nickrybak  - - - - - - - - - - - - - - - - - - - - - - - - - -...","thumbnail_url":"https://img.transistorcdn.com/jD9gyduaWu4SDneidzdlC0faEGgw1FIqqBAc28_4ldg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTM1/NTUyNjI1NWEzMmVl/YWI2Yzg2N2Q0YTUw/YmJmMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}