{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sales Transformation Podcast","title":"#7 – What is Purpose-led Account Planning?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e35f99f6\"></iframe>","width":"100%","height":180,"duration":3218,"description":"How many of us practice ‘Purpose-led Account Planning’ or even know what it is?\r\n\r\nDr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company’s purpose and profitability.","thumbnail_url":"https://img.transistorcdn.com/ifCUh3xhLCfghaJaswDcrRSrjrUSXbXkbwJtqg3lpAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NzQ5/OTE1YTQ3NGU2ZmUy/Njc0ZGUyODgzM2Q3/YTZjZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}