{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Gathered Here","title":"The Venue Masterclass: Be Everywhere - The Paid Ads Strategy That Actually Books","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e3660eac\"></iframe>","width":"100%","height":180,"duration":2156,"description":"Two leads a week to multiple leads a day — that's the shift paid advertising made for one of Dana's own venues, and it's why she brought in Mark Chapman, the wedding industry's go-to expert on paid ads, to break down what's actually working right now.Mark built his agency after cracking Google Ads for his family's wedding photography business back in 2010. Today his team manages $30 million a year in ad spend for wedding businesses across the country. In this episode, he and Dana get into:Why couples need to see you in multiple places multiple times before they ever fill out an inquiry form — and why boosting a single Instagram post won't cut itHow to budget for ads when cash flow is tight (and why \"saving up three months\" beats throwing $200 at Google and giving up)Why referrals and paid ads amplify each other instead of competingThe privacy settings quietly messing with your conversion trackingMark's blunt advice for venue owners terrified of getting on camera\nPlus: Mark's biggest agency win — helping a couple book weddings on a piece of raw land before their venue even existed.Follow along at @McAlisterLeftwich and @TheGrahamMill, and for more from Hustle & Gather, the Venue Masterclass, and our mastermind group, follow @HustleAndGather. For episode updates, follow @GatheredHerePodcast.\nThank you to our amazing sponsors!\n\nAisle Planner\nWedding ProBrite BizLead LockReleventfulEvent Guard\nVenueX AI\n\nInterested in learning more about The Venue Masterclass?\n\nJoin us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com\nFollow my new ventures:\n\nhttps://mcalisterleftwich.com/\nhttps://thegrahammill.com/","thumbnail_url":"https://img.transistorcdn.com/BAETwWDbYm9a5iwT22Sr5sILNzNamiuGUSsFQmbdUes/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDkw/ZmY2M2RmN2M5ZTA2/NTkxNDJhN2YwNDE5/YWUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}