{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Gathered Here","title":"The Venue Masterclass: Be Everywhere - The Paid Ads Strategy That Actually Books","html":"","width":"100%","height":180,"duration":2156,"description":"Two leads a week to multiple leads a day — that's the shift paid advertising made for one of Dana's own venues, and it's why she brought in Mark Chapman, the wedding industry's go-to expert on paid ads, to break down what's actually working right now.\nMark built his agency after cracking Google Ads for his family's wedding photography business back in 2010. Today his team manages $30 million a year in ad spend for wedding businesses across the country. In this episode, he and Dana get into:\nWhy couples need to see you in multiple places multiple times before they ever fill out an inquiry form — and why boosting a single Instagram post won't cut it\nHow to budget for ads when cash flow is tight (and why \"saving up three months\" beats throwing $200 at Google and giving up)\nWhy referrals and paid ads amplify each other instead of competing\nThe privacy settings quietly messing with your conversion tracking\nMark's blunt advice for venue owners terrified of getting on camera\n\nPlus: Mark's biggest agency win — helping a couple book weddings on a piece of raw land before their venue even existed.\nFollow along at @McAlisterLeftwich and @TheGrahamMill, and for more from Hustle & Gather, the Venue Masterclass, and our mastermind group, follow @HustleAndGather. For episode updates, follow @GatheredHerePodcast.\n\nThank you to our amazing sponsors!\n\nAisle Planner\nWedding Pro\nBrite Biz\nLead Lock\nReleventful\nEvent Guard\nVenueX AI\n\nInterested in learning more about The Venue Masterclass?\n\nJoin us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com\nFollow my new ventures:\n\nhttps://mcalisterleftwich.com/\nhttps://thegrahammill.com/","thumbnail_url":"https://img.transistorcdn.com/BAETwWDbYm9a5iwT22Sr5sILNzNamiuGUSsFQmbdUes/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDkw/ZmY2M2RmN2M5ZTA2/NTkxNDJhN2YwNDE5/YWUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}