{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"The Pratfall Effect: What happens when brands make big, public mistakes (2025)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e37c1007\"></iframe>","width":"100%","height":180,"duration":624,"description":"When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.\nHe asked candidate Obama whether he’d ever smoked m*rijuana.\nAnd instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.\nObama said, “When I was a kid, I inhaled. That was the point.”\nBecause Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”\nAnd it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...\n⭐⭐⭐⭐⭐\nPlease take 12 seconds to rate and review the podcast because it helps us find new listeners \n⭐⭐⭐⭐⭐\nCOACHING\n✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite\nThis month I have 3 spots available - first come, first serve.\nFREE RESOURCES\n✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ \n✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/\n✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking\nWORK WITH JEN CLINEHENS & CHOICE HACKING\n✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.\nLearn more here, and get in touch using the contact form at the bottom of the page:...","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}