{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We are Amada","title":"We Are Amada with Marcos Moura: The Early Days of Amada with Jonathan and Cherie Burrough ","html":"","width":"100%","height":180,"duration":828,"description":"Today’s episode welcomes Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North.\nJonathan and Cherie have been in the senior care space since 2008 - 4 years before Amada Senior Care franchises even existed. Jonathan had met the founders Tafa Jefferson and Chad Fotheringham through coaching football years ago. When Jonathan was making a career transition he met up with them and they proposed the idea of joining Amada Home Care - to which he said yes.\nBack then Tafa and Chad wanted to open up a facility in San Diego, but the logistics wouldn’t allow them to tackle it singlehanded. The chance meeting with Jonathan allowed him to take a new career step, and for the founders to open the San Diego office with someone at the helm. Even though Jonathan's only home care experience stemmed from his mothers job as a nurse, this initial lack of experience didn’t stop him from taking the leap. \nTune into the full episode to learn more on Jonathan and Cherie’s journey with Amada!\nKey Insights:\n01:09 How the Burroughs began their home care journey \n02:52 Jonathan’s previous career\n04:32 Cherie’s initial thoughts about joining Amada\n05:13 The challenge of being a one man show\n07:15 Jonathan’s road back to Amada\n09:48 What did it take to succeed in San Diego?\n12:02 Building a self sustaining referral network ","thumbnail_url":"https://img.transistorcdn.com/-JYlPEUjjRjCiyh8IAA-h6PzvOeBy8P50fp6PjfylpI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80Njdi/ZWY3MTA4MDc3MmU4/MWI1OGQ5MDE5MDc5/ZDUwNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}