{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Screaming in the Cloud","title":"Media as Table Stakes with Peter Cooper","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e3caaefc\"></iframe>","width":"100%","height":180,"duration":2853,"description":"Peter Cooper has more than two decades of experience at the intersection of technology and media. He’s the founder of Cooper Press, a tech publishing outfit for software development professionals that’s the driving force behind JavaScript Weekly, Ruby Inside, Ruby Weekly, DB Weekly, and more. In a previous life, he was a conference chair for O’Reilly Media, a consultant for a web hosting startup and a web engineer and systems administrator.\r\n\r\nJoin Corey and Peter as they talk about what it’s like to grow a newsletter from scratch into something that has tens of thousands of subscribers, how it’s only a matter of time before newsletter subscribership starts to plateau, how Peter balances sponsorship opportunities on his newsletter by giving both the big guys and the small guys a shot, how publishing has always been in Peter’s blood, how The Duckbill Group uses media to essentially make their customer acquisition costs a negative number, Peter’s tips on launching a newsletter, and more.","thumbnail_url":"https://img.transistorcdn.com/vgV98ushAFvdAFQSQazvt5GYVniCaXSWIjs5eI3r0gQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0OTQvMTU4Mzg2/OTQ4My1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}