{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Prodity: Product by Design","title":"Getting Product Pricing and Packaging Right: A Deep Dive with Dan Balcauski","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e3e490d5\"></iframe>","width":"100%","height":180,"duration":3128,"description":"Product pricing and packaging can be complex, which is why many companies and teams get it wrong or avoid it. It's why I spoke with Dan about how to do it right, and why he created Product Tranquility. From understanding and segmenting your customers, to creating the right packaging, to developing an ongoing process, we covered so many amazing tips for getting product pricing right. And more (like why to avoid freemium). Listen in for some great product management and UX insights, and a great conversation!","thumbnail_url":"https://img.transistorcdn.com/Ory2XLGc-hv-YdY-S0shlkFVlLKkNdQNIukcFzmnRUo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkzMDUvMTY5MDU2/MjE2Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}