{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence","html":"","width":"100%","height":180,"duration":3604,"description":"We’re hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with. Chat GPT can help with brainstorming, writing, coding, and more - definitely check out the free version if you haven’t yet. When I first saw the demo of Chat GPT that used Instacart’s plug-in in a recent TED talk (which I’ve linked in the show notes) and it generated a shopping list based on a prompt for a dinner party, my first thought was, “How do emerging brands fit into this picture when AI helps us shop?” How can our community stay informed about how AI is involved in shopper choices and take advantage of the opportunities available now and going to be available? Because Instacart is on the forefront of using AI in grocery and because they are the leading grocery technology company in North America, I decided to reach out to them. Lucky for us, Ali Miller, their Vice President of Product Management, Ads, was willing to come on the show! As you’ll hear, I’ve been personally using Instacart since 2018 and love the platform and have dug into their ads platform, 3rd party tools, and their new AI features from the Chat GPT plug-in to the new Ask Instacart. I think this episode is packed with really powerful knowledge from Ali about how Instacart works and opportunities available for emerging brands to tap into this technology. Instacart partners with more than 1,200 national, regional, and local retail banners, which is approximately 80,000 stores in North America through their marketplace and nearly 6,000 brands use Instacart Ads to connect with consumers.Listen in as Ali shares about:How Instacart’s 4-sided marketplace worksHow the platform has evolved in the last couple of years especially with ML, machine learning, and AI, artificial intelligenceHow Instacart is partnering with Chat GPT both as a plug-in and to power “Ask Instacart” and ways consumers are using these featuresOpportunities for...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}