{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e3fafe92\"></iframe>","width":"100%","height":180,"duration":967,"description":"My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed decision-making.Self-service tools enhance buyer experience.Understanding buyer preferences is key.Information accessibility is essential.Market insights drive product development.Supporting buyers fosters trust and loyalty.The trend of self-research is growing.Chapters00:00Introduction to E-commerce and Consultancy19:37Challenges in the RFI Process22:38Navigating Buzzwords in Marketing Technology25:39The Role of AI in Buyer Research28:44Educating Buyers on Vendor Selection31:21Future of Blurbs.ai and Trade Shows","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}