{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Create Ad Campaigns That Stand Out (3 Steps)","html":"","width":"100%","height":180,"duration":3152,"description":"If you’ve ever considered using paid ads to generate revenue, this episode is for you.\nThe trick is to make your ad stand out. But how do you do that amidst the noise of the internet?\nThis is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.\nHer fascinating interview will make you rethink everything you thought you knew about ad campaigns.\nTopics covered:\nThe definition of interruption marketing\nThe benefits of long-form copy and why Sarah is such a big fan\nMaking copy the conversation that people want to read\nUsing long-form copy to inform and educate\nWhy you should interrogate your customers and turn their answers into an ad\nRecognizing angles in client stories and how to use them in your copy\nTeaching the public something new with your copy\nTalking to your customer's customers and what questions to ask them\nHaving someone else to write the copy to ensure you have communicated properly\nResources mentioned:\nStrategyzer\n3 Steps to Write Copy That Converts with Joanna Wiebe\nCopyhackers\nMade to Stick: Why Some Ideas Survive and Others Die - Chip Heath\nThe Jelly Effect - Andy Bound\nCatch Me If You Can - Frank Abagna","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}