{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Licensing Exchange","title":"Licensing in Motion: Steven Ekstract on the Future of Brands, Franchises, and Fan Culture","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e420452a\"></iframe>","width":"100%","height":180,"duration":2639,"description":"In this episode of The Licensing Exchange, hosts David Schnider and Greg Pan sit down with Steven Ekstract, a licensing industry visionary and founder of Global Licensing Advisors.\nSteven helped shape modern brand licensing as the founding publisher of License Global Magazine, brand director of Informa Markets’ Global Licensing Group, and co-author of Brand Licensing For Dummies. Now leading Entertainment XTracks, a global thought-leadership series, he continues to identify where the next wave of IP is emerging — from anime to YouTube creators to digital-first franchises.\nTogether, they explore:\nHow licensing evolved from film studios to global brand collaborations\nWhy agility and “speed-to-market” define the next licensing era\nHow AI, streaming, and creator culture are reshaping IP value\nThe lessons learned from Barbie, Netflix, and the new frontier of fan-driven franchises\n🎧 Listen now for insights from one of licensing’s most influential voices — and what it takes to keep the business of brands in motion.","thumbnail_url":"https://img.transistorcdn.com/RAH4lcm6fnXGXYK4YrGKMNYsQvorpLuJUJKVi690Xbo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTU5/M2IzYThlYTM1MmQ1/ZWI5OTFhY2M1NjM1/ZmFiMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}