{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Spokane Daily","title":"Ice-Dyed and One of a Kind: Shay Cook of Beyond Swirls","html":"","width":"100%","height":180,"duration":860,"description":"Shay Cook of Beyond Swirls makes wearable art with a geode-style tie-dye. It's powder and ice dyeing instead of liquid dye, so the colors split apart as the ice melts and every piece comes out one of a kind. Shay talks about how a disappointing tie-dye kit during COVID turned into years of experimenting, why everything for sale is something Shay would personally wear, and why keeping up with TikTok and online content is the hard part, plus Jethro's advice to simply show the process.\nKey takeaways\nIce dyeing takes longer and uses far more dye than liquid tie-dye (about 15 tablespoons for a shirt instead of about one), and that is what makes each piece unique.\nQuality is part of the product: premium blanks, organic and US-based when possible, so a shirt that can take two days to make is also soft to wear.\nYou don't have to make yourself the brand. Showing the real process (the ice, the setup, the 98 colors of dye, the final reveal) shows people the value and why it isn't easy to copy.\nShay's best business decision: getting out there and doing events.\nLocal shout-out: Tails and Scales Shop, for hand-painted 3D-printed pieces that look like ceramic or bone.\nLinks\nBeyond Swirls\nSpokane Daily\nHosted by Jethro Jones of Optimization Doc. Discover more Spokane business conversations at Spokane Daily.","thumbnail_url":"https://img.transistorcdn.com/IfMjlikjxqDzI90CDVBleFO_RW8aJhHCE5LCNGJjQ6g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMjYz/NGU4ZmY5YjQ2NzUw/MzBhNDg0NDRhZGJh/MTU2Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}