{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live. Learn. Lead.","title":"The Keynote Blueprint for Inspiring Leadership with Tamsen Webster","html":"","width":"100%","height":180,"duration":3423,"description":"What’s the most effective way to communicate our big ideas and share them with clarity?\n \nOn today’s episode we’re joined by sought-after message designer and speaker Tamsen Webster. Tamsen helps organizations (including Johnson & Johnson and Harvard Medical School) craft meaningful messages that inspire long-lasting change. She reveals to us the importance of messaging and the secrets to creating impactful messages that spark action.\n \nTopics discussed in this episode include:\nWhy Tamsen describes herself as a situational extrovert and how it influences her work.\nThe odd pattern that plays out with many of Tamsen’s clients.\nWhat Gall’s Law is and how it relates to each individual’s perspective.\nWhat the “curse of knowledge” says and how it impacts the way we share our ideas.\nWhy explaining our multi-dimensional ideas is difficult (and is not a personal failing).\nWhat Tamsen had to unlearn about her own voice to put herself on stage.\nWhy you can’t perfect your ideas on paper.\nSeeing feedback as a gift, and how to frame failure as a part of learning.\nWhat it means to strategically design internally motivated action.\nHow to apply the Overton window to the strategy of expanding ideas.\nTamsen’s take on the high occurrence of failure in strategic change.\nWhy logical and simple frameworks are your friend when crafting messaging.\nThe framework Tamsen is working on now and how it supports message creation.\n \nTamsen’s website: https://tamsenwebster.com \n \nThe Art of Strategy: https://www.theartofstrategy.ca\n \nAlison on LinkedIn: https://www.linkedin.com/in/alisongeskin","thumbnail_url":"https://img.transistorcdn.com/fUL7t1n5qxJTlFgs51jyhMBSkt9pcX1t4SsTe33OUg4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODE2/MjkwNTY0YWM0MjQ2/MjU2MDNiMjRiYWYy/YTNhOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}