{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#33 What to do as the sun is setting on Universal Analytics","html":"","width":"100%","height":180,"duration":1880,"description":"This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.\r\nThe key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023.\r\nThe PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with the author George Mendham.\r\nDetails on the Data Studio update to have up to 50,000 rows in tables - https://bit.ly/3NMljCn.\r\nSimo's 4 recommended Custom Dimensions to be able to pull out the hit-level data from UA (from 2015... damn I feel old) - https://bit.ly/3sEwNPI.\r\nThey also mention a few tool such as Funnel (https://bit.ly/3uOUy7q), Stitch (https://bit.ly/3u81MED) and Fivetran (https://bit.ly/3x2z5dZ) to help aid in transferring data out of your analytics and marketing tools into a data warehouse or dashboard.\r\nCheck out on LinkedIn:\r\n- Dan - https://bit.ly/3JQKHEb\r\n- Dara - https://bit.ly/3vzV0bO\r\n- Measurelab - https://bit.ly/3Ka513y\r\nMusic from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.\r\nPlease leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.\r\nFull show notes and transcript over at https://bit.ly/3NOL1WR.\r\nThe post #33 What to do as the sun is setting on Universal Analytics appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}