{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)","html":"","width":"100%","height":180,"duration":1869,"description":"It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other.\nWhy not create an excellent offer that people want to consume forever?\nThat’s what basically came into Stu McLaren’s mind one day.\nStu is one of those people that I look up to and consider to be the category king of the subscription model landscape.\nHe knows pretty much everything there is in building a profitable subscription business.\nLuckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues.\nHere’s my conversation with Stu.\n \nKey Takeaways:\nIntroduction (00:00)\nHow Stu McLaren started his subscription-based business (02:59)\nThe magic of memberships and recurring revenue (07:34)\nMistakes most funnel world people make (13:33)\nHow to increase your subscriber lifetime value (17:52)\nHow to help your members build meaningful connections (25:04)\nEpisode wrap-up (29:59)\n \nAdditional Resources \n- Connect with me here \n- Interview me on your show\n---\nDownload Season 1 episodes here\n---\nSales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.\nFollow us on your favorite podcasting platform so you never miss an episode!\n \nAdvertising Inquiries: https://redcircle.com/brands","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}