{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Where Wedding Florists Actually Lose Money","html":"","width":"100%","height":180,"duration":1861,"description":"A $15,000 wedding does not automatically make you more money than a $6,000 wedding.\nIn fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are not paying attention to where your profit is leaking.\nIn this episode, Jeni breaks down the anatomy of a profitable wedding from the initial inquiry all the way through final cleanup.\nShe starts with one of the most important questions: is this wedding actually a good financial fit in the first place?\nA beautiful vision means nothing if the budget does not support it. A large invoice can quickly become unprofitable when the venue is difficult, teardown is complicated, travel is extensive, the timeline requires an oversized team, or the scope of work is far beyond what was actually priced.\nJeni also explains why pricing needs to come from reality—not hope.\nYour client is not only paying for flowers. They are paying for your expertise, design, logistics, team, problem solving, sourcing, transportation, setup, teardown, admin time, overhead, and your ability to make the event happen when things inevitably go sideways.\nFrom there, Jeni walks through some of the biggest profit leaks in floral businesses, including overbuying, overly complicated recipes, labor creep, poor prep, freelancer inefficiency, excessive tweaking, underestimated logistics, and unpaid owner labor.\nShe also shares how strategic design can improve both profitability and visual impact. Profitable design is not about making things cheap. It is about using creativity, mechanics, styling, repurposing, rentals, negative space, candles, linens, and focal moments intentionally.\nJeni also dives into the real cost of repurposing, the profit potential of rentals, delivery and setup fees, teardown, hidden supply costs, and all the hours of work that happen before wedding week even begins.\nFinally, she explains why every florist should complete a post-wedding profitability review and ask whether...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}