{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The SalesHandicapper: Your Winning Edge","title":"S01 E07 How AI Is Changing IT Services Sales | Bobby Jacobs","html":"","width":"100%","height":180,"duration":1981,"description":"In this episode of Your Winning Edge, host Skip Balch speaks with Bobby Jacobs, Head of Growth at Thread, an AI-powered service desk built for IT service providers (MSPs).Bobby shares how Thread is redefining IT support with AI and what it takes to build a scalable, repeatable sales motion in a fast-evolving market. The conversation dives into the role of SDRs, the growing impact of AI on sales and marketing, and why delivering real customer value is the foundation of sustainable growth.You’ll also learn practical insights on hiring the right sales talent, setting clear expectations, and maintaining strong customer relationships while staying focused on your ideal customer profile.What you’ll learn in this episode:* How AI is transforming IT service providers and service desks* The importance of building a repeatable sales process* The role of SDRs in scaling outbound and inbound efforts* How AI is reshaping sales and marketing strategies* Why understanding customer needs is critical when selling AI solutions* Hiring strategies: why attitude and potential matter more than experience* The importance of setting clear expectations for sales teams* How to maintain strong customer relationships and retention* Why focusing on your ideal customer profile is essential for growthKey insights:* “We say death to the ticket.”* “You can’t hire work ethic.”* “It’s all about activity.”This episode is ideal for sales leaders, founders, MSP operators, and anyone looking to understand how AI is reshaping the future of IT services and go-to-market strategy.Timestamps:00:00 Introduction to Thread and Bobby Jacobs06:36 Building a Repeatable Sales Motion12:37 AI’s Impact on Sales and Marketing18:21 Hiring for Sales Success33:05 Customer Relationships and Ideal Customer ProfileSubscribe for more conversations on sales, growth, leadership, and AI.#AIinIT #MSP #SalesStrategy #B2Bsales #ArtificialIntelligence #TechSales #StartupGrowth #CustomerSuccess #YourWinningEdgeWe hope you enjoyed...","thumbnail_url":"https://img.transistorcdn.com/GxSgQ90DQxYxNaAST-EgZ2cOcQXM_fC0eoouyOqn-0A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYTI0/MjdlZTMxYzJiZjA0/NTkyYzk5MjJjNDli/MjI0OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}