{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clients from Content","title":"A Personal Brand And Copywriting Expert Reveals How To Smash Through The Noise Juggernaut Style","html":"","width":"100%","height":180,"duration":3397,"description":"This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. \n\nToday’s guest is Hillary Weiss Presswood. Hillary is a creative director and positioning strategist who helps creative service providers develop their statement piece brands and become absolutely unmissable in their corner of the market.Through her weekly newsletters and social media presence, she prides herself on getting to the guts of things and sharing insights on every aspect of her work. From concepting to differentiation, positioning, creating your own visual language, to the ups and downs from over a decade in the entrepreneurial trenches. You can find her on Instagram @hcweiss, where she shares videos, writings, and extremely silly deep dives. And you should come say hey over there because she doesn't bite or so she claims.\n\nHere are some of the most valuable moments in our conversation:\n\n00:00 - Introduction\n07:53 - The First 3 Things To Consider When Building A Brand\n28:53 - Use The \"One-Word Trick\" To Write An Insanely Powerful Headline\n31:37 - A Pro Copywriter Reveals Her Clever Call To Action Strategy!\n\nShow Notes\n👉 Watch this episode on YouTube\n\nSome of Hillary’s clients: \n\nRenae Saager: Confidence Coach: https://www.instagram.com/renaesaager/\nMaris Corcoran: Copy Mentor + Speaker: https://www.instagram.com/mtoni/\n\nCourtney Townley, Health & Self-Leadership Coach: https://www.instagram.com/gracegrit/ \n\nTo Connect with Hillary:\nWebsite/Newsletter: https://hillaryweiss.com/\nInstagram: https://www.instagram.com/hcweiss/\nTwitter: https://twitter.com/HCWeiss \nFacebook: https://www.facebook.com/theweissness \n\nTo connect with Josh Spector:\nNewsletter: https://fortheinterested.com/subscribe/ \nSkill Sessions: https://joshspector.com/sessions/\nConsulting: https://joshspector.com/consulting/\nTwitter: https://twitter.com/jspector\nApply to be a guest on the show:...","thumbnail_url":"https://img.transistorcdn.com/T5wAxLL9HWb-aXyz4G8t3UK5vpKd8uUHq_33yKxwvWQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzM4/ZDJmMjM3MzEwZTU2/ZDFlZTQ5YWI0MDc0/ZWZmOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}