{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Before You Speak: The Hidden Psychology of Tough Conversations | 945","html":"","width":"100%","height":180,"duration":2332,"description":"Ever found yourself dreading a tough conversation—with an employee, a client, or even someone you love? In this episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin to unpack the science and psychology behind how to handle difficult conversations effectively.\nLynne shares her shocking early-career story involving a runaway teen and a machete—an experience that forever changed her approach to connecting with people. From that day on, she dedicated her career to understanding how we can reach the “unreachable” and create meaningful dialogue even in the most tense situations.\n\nKey Topics Discussed:\nHow one terrifying encounter shaped Lynne’s lifelong mission to help people connect.\nWhy every tough conversation starts with a gap in expectations—and how to bridge it.\nThe neuroscience behind communication: what your brain does when tension rises.\nThe “7-Second Rule” for remembering names (and why most of us fail at it).\nHow to spot and speak to “lookers,” “listeners,” and “touchers.”\nWhy understanding the other person’s story is the key to persuasion.\nThe single most powerful breathing exercise to reset your mind before a tough talk.\nThe difference between talking the walk and walking the talk—and why leaders get it wrong.\nHow executives and teams can build cultures of communication that eliminate misunderstanding.\nAbout Lynne Franklin:\nLynne Franklin is an author, executive communication coach, and former president of the National Speakers Association’s Illinois Chapter. Known as a “neuroscience nerd,” she transforms complex brain research into practical tools that help leaders connect, persuade, and influence. Her clients include C-suite executives, sales teams, and organizations that want to communicate with empathy and impact.\n\nConnect with Lynne Franklin:\nWebsite: www.LynneFranklin.com\nEmail: Lynne@LynneFranklin.com\nPhone: (847) 729-5716\nConnect with Dave Lorenzo:\nWebsite: GetInsideBS.com\nCall: (305) 692-5531\nBuy the 60...","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}