{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 273: Simple Marketing Math","html":"","width":"100%","height":180,"duration":1602,"description":"After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…   One of the BIGGEST reasons why people don't move forward in this game is that they feel that they’re unqualified for what they're being taught.    Meaning, they say:   \"That’s awesome, but it will NOT work in my situation.\"    Besides doubt itself, that attitude has killed more dreams than almost anything else   The belief that what they're learning doesn't actually apply to them is, in my opinion …    One of the biggest reasons why people don’t move forward in their lives and get what they want.    I have a bee in my bonnet about this… and frankly, it pisses me off!    I've had so many people say things like:    \"Stephen, you're in the info product space, therefore what you’re teaching can't work for me, because I'm selling e-comm...\" or whatever.     So, I wanna teach you how I used specific marketing principles and applied them to an e-comm funnel!   I'm following marketing and sales principles, not funnel principles.    The marketing and sales principles tell me what to do beyond, \"What’s the model?”    ...and so I just follow these principles.    It doesn't matter what you sell, it has nothing to do with that.  BEST MARKETING PRACTICES, (NO YOU’RE NOT THE EXCEPTION)   *TRUTH NUKE*   You’re selling to a 100,000-year-old brain, so unless you've found that one person in 100,000 who’s found a way to negate the human brain, this applies to EVERYONE.   And *YES* … it’ll work for you, even if you're in...   Retail   B2B   Multi-stage high ticket sales.    And it’ll work for you EVEN if you don’t collect the cash on the internet…   Those types of things are mechanics.    I want you to understand marketing and sales at a deeper level than just ‘how do you sell in just a single scenario.’   The principles are the same and the product really doesn't matter nearly as much as people think it does.    (Yep, still pissed, but I'll stop pounding that...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}