{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Built For Coaches Podcast","title":"Episode #49 - The Fitness Industry Sunk-Cost Fallacy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e4f6dfe5\"></iframe>","width":"100%","height":180,"duration":2122,"description":"The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. ","thumbnail_url":"https://img.transistorcdn.com/JNkILXfMmrvTTM3OlgM07T5fTLHdl5PlJ7k6ICDQszs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzdm/ZWI1NTlmMDQ5ZGYz/NzYwMDc3ZjA1MGQ3/NDEzMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}