{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 182: Causing An Identity Crisis...","html":"","width":"100%","height":180,"duration":1651,"description":"Boom, what's going on everyone?   It's Steve Larsen, and today I'm gonna talk to you guys about the most important shift that must take place in every sales message for it to be effective.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up guys? I'm excited for today. I've spent the last few days at Russell Brunson's Inner Circle - which is a lot of fun.   The way it works is we all get up, and we'll give, we'll teach for a little bit cool things that we've all been doing. And then we'll ask for whatever we need, right?   And so I got my slides done, I was super excited about it. Honestly going to Inner Circle's like Christmas morning for me. It's probably the place I like to spend the most time, and I just absolutely love it.   It was right before and Russell sent me a message, and he goes, \"Hey did you want to teach some of your offer creation stuff for a little over an hour? I got a little spot to fill. We could give you some extra time there, and honestly, I'd love to see the stuff.\"  I said, \"Sounds good.\"   So I was like, \"Oh crap, I gotta remake all this stuff.\" So I went and I remade this cool presentation to go through and share a lot of these things.   And one of the stories in there, I wanna walk through it, I wanna share with you guys the most important element in a sales message.   Now a lot you guys know, I talk about door-to-door sales a lot. For me, that was like one of the best educations I ever had in my entire life - door-to-door sales. I did not see that at the...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}