{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"Beyond the Launch: Building Impact with Product-Led Marketing","html":"","width":"100%","height":180,"duration":3447,"description":"Most product marketers are stuck on a \"launch hamster wheel\" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from \"announcement-led\" to \"impact-led\" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.What you’ll learn:- How to move away from the \"one-and-done\" launch mentality.- Strategies for building long-term momentum post-launch.- Practical ways to use AI to automate the \"hamster wheel\" tasks and focus on high-level strategy.- How early-stage PMMs can prioritize work that leadership actually cares about.Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/eKwPwFg_kFu0OXpJ6D1mwofvGkOi_e5uCrruJPsuaro/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWE2/YzAzZmVlNGQxYWE2/NjYyODIxNGI2NTAy/M2U0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}