{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand Humanity Show","title":"What Boards Really Want from CMOs Now (w/ Jake Saper)","html":"","width":"100%","height":180,"duration":3085,"description":"The playbook for modern marketing is being rewritten in real time. Anthony Kennada sits down with Jake Saper, General Partner at Emergence Capital — one of the earliest backers of category-defining companies like Salesforce, Zoom, and Gusto — to explore how AI, market velocity, and boardroom expectations are transforming what it means to be a CMO today.Jake shares a front-row view of the AI-native startup era, where growth happens faster than ever, capital markets are “bananas,” and differentiation in a sea of sameness has never been harder — or more essential. Together, they unpack why creativity and humor matter in serious industries, why first-principles thinking is beating experience in the boardroom, and how great marketing leaders are re-potting themselves to thrive in a wickedly fast-moving era.They also dig deep into ICP discipline, channel experimentation, and the surprising power of referrals over events in modern growth strategy — plus, yes, B2B musical theater.Topics we cover:– Why creativity and humor build human connection in tech– How the CMO role is evolving in the AI-native era– Why boards are favoring slope over experience– Reinvention case study: Intercom and Finn– The “bananas” early-stage funding environment– ICP discipline as a marketing superpower– Referrals vs. events: what the data actually says– How great leaders re-pot themselves to thrive in changeIf you’re a CMO, founder, or marketing leader staring down a new era, this conversation will give you both a playbook — and permission — to build differently.","thumbnail_url":"https://img.transistorcdn.com/6Ni3wYnAvcwbM6Z3J7wp1HHjCT9ryHnCXbZa7egAEAo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Njhk/ZDkyZDgwMjc1NjUx/NjZkMDE3ODM1YmM0/OTIxMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}