{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Turning Marketing Into a Profit Control System with Cem Atik","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5657c9e\"></iframe>","width":"100%","height":180,"duration":1261,"description":"Cem Atik, co-founder of Harucon-Ventures, shares insights on turning marketing into a profit control system, leveraging data and AI in e-commerce, and the importance of human creativity alongside AI. Discover practical strategies for data-driven decision making, optimizing unit economics, and the future of AI in marketing.\nkey topics\n\nTurning marketing into a profit control systemLeveraging data and AI in e-commerceImportance of unit economics in marketingFuture trends of AI in marketingtakeaways\n\nTracking full control of unit economics is crucial for profitable marketing.AI is a powerful tool but requires human oversight and interpretation.Emotional messaging significantly improves ad performance.Benchmarking costs helps identify inefficiencies and optimize margins.AI should be used as a partner, not a replacement for human creativity.\nChapters\n\n00:00\nIntroduction to Sam Atec and Harucon-Ventures02:24\nTransforming Marketing into a Profit Control System09:00\nThe Role of AI in Marketing11:42\nUnderstanding Click-Through Rates and Emotional Marketing19:38\nFuture Trends and the Importance of Human Creativity","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}