{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners","title":"Micro-Segmentation and Granularity within Marketing - Part 1","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e56d4615\"></iframe>","width":"100%","height":180,"duration":1237,"description":"In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure, as well as discussions on the importance of evaluating the return on investment when segmenting customer lists.","thumbnail_url":"https://img.transistorcdn.com/atVjMuwFGolwsNZ5Cmmeak5fB6JB_l4Jg7xz638jbSU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5MzgxLzE2NjU1/MDI0NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}