{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind The Journey","title":"Anne Wallin & Marine Blanchetier: The brand evolution behind Human Expertise","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e56fb1dd\"></iframe>","width":"100%","height":180,"duration":1703,"description":"In episode 10 of Behind the Journey, we welcome Anne Wallin and Marine Blanchetier from GetYourGuide. Host Liam McNicholas sits down with them to unpack the evolution of GetYourGuide’s brand in 2026, what’s changed, why it matters now, and what it signals to travelers.\nAnne and Marine share the thinking behind the refresh, from sharpening our strategy around Human Expertise to evolving a visual identity that feels simpler, bolder, and more confident. They explain what’s immediately visible (yes, the updated logo) and what’s under the surface, a clearer promise that GetYourGuide is about quality, taste, and guidance that helps travelers choose what’s worth their time.\nThey also explore how we help travelers make confident decisions through curation, guidance, and support, and why brand matters even more in an AI-saturated world.\nVisit getyourguide.careers to explore open roles and join the team shaping the future of travel.\nFollow GetYourGuide:\nLinkedIn: https://www.linkedin.com/company/getyourguide-ag \nInstagram: https://www.instagram.com/insidegetyourguide ","thumbnail_url":"https://img.transistorcdn.com/e99ARlG-FljWNDYqidYjgvFlqqyApAw-J1QS0fpbrEs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYjhj/YzMzYTFhMjQ5ZjAw/MGRkZDYwMWMwNzY4/ODJjZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}