{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Just Between Coaches","title":"Stop Posting, Start Converting (Louise McDonnell)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5775970\"></iframe>","width":"100%","height":180,"duration":2054,"description":"Discover practical strategies with Louise McDonnell to transform social media efforts into client-generating activities. Shift from feeling overwhelmed and inauthentic to using social media effectively. With expert insights, structure your approach and see real results from your online presence.\nLouise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media and host of the Social Media Takeaway.\nIn this episode, Melinda and Louise talk about:\nStrategies to turn social media into a client magnet\nUnrealistic expectations and common mistakes on social media\nDifferentiating oneself from influencers and content creators\nThe importance of clear messaging and understanding the ideal customer\nCreating an effective lead magnet\nBuilding authentic connections on social media\nHow to handle negative comments and feedback\nThe role of paid ads versus organic growth\nPlanning and optimizing social media content\nActionable tips to build confidence and authenticity\n\n“At the end of the day, if LinkedIn or Facebook or TikTok disappeared in the morning, we’d all just move to the next thing.” — Louise McDonnell\n\nGuest Bio:\nLouise McDonnell is an award-winning social media strategist and coach, a four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. With her innovative and creative approach, Louise helps businesses turn their social media time into sales.\nResources or websites mentioned in this episode:\nMirasee\nCoaches Console\nMelinda’s books: The Confident Coach and The Professional Coach\nLouise’s Website: SellonSocial.Media\nLouise’s Podcast: The Social Media Takeaway\nCredits:\nHost: Melinda Cohan\nProducer and Editor: Michi Lantz\nExecutive Producer: Danny Iny\nMusic Soundscape: Chad Michael Snavely\nMaking our hosts sound great: Home Brew Audio\nTo catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube...","thumbnail_url":"https://img.transistorcdn.com/27bizPAj3r7jZq7N18fAVzV1wwWbI8F8YwJajnD_8k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZGI4/OTQ4ZjgzZDUzYWZh/ZTE4ZTU1OWRiMzRk/OWU0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}