{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Entrepreneurial Coder Podcast","title":"#37 - Greg Thomas - The Benefits of Writing for a Specific Audience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5921d99\"></iframe>","width":"100%","height":180,"duration":2268,"description":"Greg talks about his journey writing and publishing his book, Code Your Way Up: Rise to the Challenge of Software Leadership. He talks about his purpose behind writing the book, how he went about publishing and marketing it, and how he even got a quote from Seth Godin. Greg gets into detail about the upside of working with a publisher vs self-publishing.","thumbnail_url":"https://img.transistorcdn.com/rnt8xzSM39SRslM7MyPbdMONAsme6Nv68DpP6YbJe-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk2My8xNTQ4Nzgy/OTkzLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}