{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Modern CFO","title":"Investing in Innovation: CFO Will Heyburn on Taking BLADE to New Heights","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e594b2f7\"></iframe>","width":"100%","height":180,"duration":2111,"description":"From investor to public company CFO, BLADE's Will Heyburn shares his path to the selective role of leading a finance team from the private markets through an IPO and beyond.\nIn this episode of The Modern CFO, Will unpacks BLADE's unique evolution from passenger transportation to a leading medical organ transport provider and why they continue to focus on direct communication, data-driven decision-making, and building a customer-centric culture.\nWill and host Andrew Seski discuss the intricate balance between risk management, client satisfaction, and staying adaptable, especially as a technology platform within the aviation industry.\nListen in for more secrets to BLADE's success and valuable lessons for aspiring CFOs navigating the future of technology within their own companies.\nWant to give BLADLE a try? Listeners can use Will's promo code* available towards the end of the episode!\n*Terms and conditions may apply\nShow LinksConnect with Will Heyburn on LinkedInConnect with Andrew Seski on LinkedInLearn more about BLADE on their website","thumbnail_url":"https://img.transistorcdn.com/ltEPHCJwGKqAQYr-tE6YBcZJtx8M8Y9yFC3OlJ3s2Bo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4NzUzLzE2MTc3/MTg2NjktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}