{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"The Power of Effective Case Studies (And 3 Steps to Creating Them)","html":"","width":"100%","height":180,"duration":2784,"description":"In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review.\nHer CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal.\nThere is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them.\nCamille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.\nTopics covered:\nWhat is wrong with typical online user studies\nThe benefits of producing one in-depth story instead of 50 shallow ones\nEnsuring all content produced is useful\nThe consequences of shallow user stories on your brand\nUsing the inverted triangle to organize your story\nHow to convince people to be on your blog or podcast\nThe importance of being a good storyteller\nThe benefits of recording interviews to make full use of the content\nHow to be the painkiller and not the vitamin\nPreparing your customer in advance of the interview\n\nResources mentioned:\nNotion\nTesla\nFirst Round Review\nVentureBeat\nThe Wall Street Journal\nObviously Awesome by April Dunford\nThis Is Marketing - Seth Godin\nWriting & Self-Publishing a Marketing Book: A No-Bull Guide\n5 Proven Methods for Positioning Your New Product\nHubspot","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}