{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"What makes iconic brands iconic [S02, #7]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5a6969d\"></iframe>","width":"100%","height":180,"duration":1289,"description":"What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic.  Listen on! :)\n\n👉 Listen to the podcast to know about:-\n\n00:16- What is an iconic brand?\n\n02:14 - Are all familiar brands iconic?\n\n16:36 - How do iconic brands evolve to stay relevant to their customers\n\n📄 Click here to read the transcript [https://docs.google.com/document/d/1Ur49g9xx8sIQKk2qtjZzYn7RcI4Vr3f0/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]\n\nEnjoyed the episode? Please consider checking out the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [https://cherrypeachplum.in/]to get marketing solutions that work in the real world!","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}